Courses Details

ADVERTISING

Publicity (from French publicité, from public ‘public’) is the movement of information to the general public from the media. The subjects of publicity includes people (for example, politicians and performing artists), goods and services, organizations, and works of art or entertainment.

Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity, while PR is the strategic management function that helps an organization communicate, establishing and maintaining communication with the public. This can be done internally, without the use of media.

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